Fundraiser Campaign - Glory to God 2021

ROLE: SOCIAL MEDIA MANAGER, FUNDRAISER CONSULTANT & COPYWRITER

Glory to God is an annual Christmas Charitн Concert. Every year, Slavic Christian musical performers from various churches come together to use their talents and raise money for a good cause. 2021 concert is dedicated to restoring three Ukrainian churches, victims of war.

I worked on creating and promoting the Facebook Live event and the Fundraiser.

As a part of a funnel, the Facebook Live event contained a link to the Fundraiser and offered to learn more about the cause.

The Fundraiser was running a week before the Live event and continued to run for seven more days after the event, as we counted on many more viewers who would watch the recording.

The Fundraiser contained several stories, photos, and videos about the cause. We posted the footage with eyewitnesses testifying about their great need.

During the Livestream, viewers could see a link to a landing page (as well as a QR code) where they can learn about the cause, watch the live stream and make a donation.

The website landing page was the central hub where all visitors could learn about the event in advance, watch the Livestream, and make donations.

QR code and URL for donations

During the live stream, viewers can see QR codes and an URL on the screen to donate online.

Photos and Videos

During the live stream, event hosts presented photos and videos and the cause's story.

Testimony

We presented testimonies and video footage from Ukraine and interviewed eyewitnesses to support the cause.

KEY RESPONSIBILITIES

• Creating fundraiser strategy.

• Creating, managing, and promoting online events.

• Creating visual storytelling materials.

• Promoting music night event, dedicated to Fundraiser event.

ACCOMPLISHMENTS

• Over $5,000 total donations = 300% from original goal.

• 26.3x more minutes viewd.

• 2.0x more average view time.

• 10.7x more reactions.

• 4.5x more comments.

• 6.6x more shares.